Resume

Main responsibilities:

Develop and execute digital marketing campaigns across various channels (social media, SEM, SEO, content marketing, display advertising).
Manage the resort's social media presence on platforms such as Facebook, Instagram, TikTok.
Create engaging content, interact with followers, and monitor social media trends to effectively position the brand.
Coordinate with the web development team to optimize the resort's website and landing pages.
Implement SEO strategies, conduct keyword research, and analyze website performance to increase traffic and organic conversions.
Monitor and analyze campaign performance using tools like Google Analytics.
Provide regular reports on key metrics (website traffic, conversion rates, social media engagement, ROI) to measure the success of campaigns and identify areas for improvement.
Stay updated on the latest trends, tools, and best practices in digital marketing.
Continuously improve digital marketing strategies based on evolving consumer behavior and industry developments.
Utilize photography skills to capture high-quality images of facilities, events, landscapes, and customer experiences.
Ensure visuals align with the resort's brand identity and showcase its unique features and ambiance.

07/2019 - present

03/2018 - 04/2019

Main responsibilities:

Responsible for planning Social Media Marketing for the Green Balcony project and ensuring the completion of campaign KPIs.
Create SEO content based on Google's keyword planning tool and disseminate it through social media channels to drive relevant website traffic.
Conduct detailed customer research, set up and optimize Facebook advertising.
Utilize Google Search Console and Google Analytics to continuously monitor campaign performance.
Collaborate with the IT department to develop, maintain, and optimize the user experience on the website.
Design catalogs, backdrops, and standees for exhibitions.

Main achievements:

Room revenue from FIT individual guests increased by 13% in 2023 compared to 2022.
Restaurant revenue accounted for 41% of the total revenue in 2023, showing a 23% increase compared to 2022.
The interaction rate on the Facebook Fanpage increased by 3%, reaching 4,025,000 impressions with potential customers.
The target customer segment of individuals aged 25+ from Generation X, Generation Y, and Mid-Z (25-55 years old) increased by 6% compared to 2022, while the segment of individuals aged 18-24 decreased by 3.9%.
Website traffic increased by 1421.6% compared to 2022, with a total of 13 Booking Confirmations and total revenue exceeding 45 million in the last three months of 2023.
Marketing expenses accounted for 0.94% of the total revenue for the year 2023 (14.928 billion), with a cost of 18,290 VND per lead on social media advertising platforms.
For detailed information on the achievements in 2023, please see here.

Main achievements:

From January 2019, I was appointed as the Project Manager of the Green Balcony project.
From January 2019 to March 2019, the fan count of the Green Balcony page increased from 4,224 to 5,500. The interaction rate reached 0.62%, and the Page Performance Index increased from 5% to 34%.
Website traffic increased by 51.95%, and the conversion rate increased by 21.6% compared to April 2018.
Generated revenue of 540 million VND with a total budget of 15 million VND in 2019.
Reduced marketing expenses by 67.5% compared to April 2018.

05/2016 - 12/2016

Main responsibilities:

Write content on the website and Facebook about real estate projects. Build backlinks on 2.0 websites, G+, forums, and drive high website traffic.
Manage the FanPage and support in responding to customer messages

2014 - 2018

Finance and Marketing University

Major: Intergrated Marketing

Graduated with Honors

GPA: 3.20

Certificate of completion for the Illustrator Basic course at Keyframe Training.
VietNam Digital 4.0 organized by Google.